High home ownership makes heartland ripe for EV adoption, but don’t use total cost of ownership as sales pitch

The heartland is in a sweet spot for electric vehicle adoption in some ways, but EV ownership is low in most states in the middle of the U.S.

Price is one issue, said panelists at the “What’s it going to take to drive EV adoption in the heartland?” session at the Electrify Expo Industry Day conference in Long Beach in southern California in late May. But other factors play a role, and dealers need to ...