LAS VEGAS -

J.D. Power is gearing up for its annual Automotive Marketing Roundtable later this month that will focus on all facets of online automotive marketing.

The company revealed some of the scheduled speakers this week, with more than 75 of the industry’s leaders on the docket.

Some of the scheduled special keynote speakers and panelists include:

  • Michael Accavitti, senior vice president, automobile operations, American Honda Motor Co. Inc.
  • Jim Lecinski, vice president, U.S. sales, Google Inc.
  • Scott Painter, founder and chief executive officer, TrueCar, Inc.

The Roundtable, scheduled for Oct. 15-17 at the Bellagio Hotel in Last Vegas, will focus on the “outlook for automotive sales, automotive online and mobile marketing, how dealers can build trust online to increase online sales and much more.”

Panel discussions and data presentations will focus on a variety of topics, including the following sessions:

  • Going Mobile with Video
  • Reaching Millennials: The Power of Original Premium Content
  • A Multi-Screen World: Utilizing a Device-Centric Approach to Marketing, Data and Integration
  • Focusing Campaign Measurement on the Primary KPI — Sales
  • Introducing Generation C: Selling Cars to the Connected Generation
  • Connecting with Drivers on the Go — Inside and Outside of Their Cars
  • Marketing to High-Growth Multicultural Audiences

For more information or to register, see here.

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