Lexus, Kia ranked top brands for dealer customer experience
The car brands whose dealers currently deliver the highest-rated customer experience are Lexus, Kia, Chevrolet and Toyota, according to the findings of customer research and consulting firm Temkin Group’s seventh annual Temkin Experience Ratings report, which evaluates 331 companies across 20 industries.
Temkin surveyed 10,000 U.S. consumers and evaluated their recent experiences with companies across the three different “dimensions” listed below.
• Success: Can you do what you want to do?
• Effort: How easy is it to work with the company?
• Emotion: How do you feel about the interactions?
The firm averaged the three scores to produce each company's Temkin Experience Rating.
Of the 21 auto dealers included in this year’s ratings, Lexus dealers rank number one with a score of 77 percent.
Kia dealers came in second place with a score of 74 percent, and with a score of 73 percent, both Chevrolet and Toyota tie for the third spot.
The following lists the ratings of all auto dealers included in the annual report.
• Lexus: 77%
• Kia: 74%
• Chevrolet: 73%
• Toyota: 73%
• Mercedes-Benz: 72%
• Volkswagen: 72%
• Jeep: 71%
• Nissan: 71%
• Ford: 69%
• Subaru: 69%
• Cadillac: 68%
• Buick: 67%
• Honda: 67%
• Audi: 66%
• Hyundai: 66%
• BMW: 64%
• Chrysler: 63%
• Dodge: 62%
• GMC: 62%
• Mazda: 61%
• CarMax: 60%
A score of 80 percent or more is considered "excellent," a score of 70 percent and higher is deemed "good," and any score below 60 percent is considered "poor," the firm said.
Temkin also ranked the overall auto dealer industry against several other industries.
The auto dealer industry averages a rating around 69 percent, according to the analysis.
The industry came in 9th place out of the 20 industries examined and improved its average rating by twelve points between 2016 and 2017, from 57.1 percent to 68.6 percent.
To read the firm’s full report, visit www.TemkinRatings.com.