CHICAGO -

DRIVIN, a sourcing service that utilizes data from outlets such as Black Book to help find, acquire and deliver the right used vehicles to a dealer’s lot, announced the nationwide launch of DRIVIN Insights on Monday, pitching the possibility of dealers being able to use it for free.

The company explained DRIVIN Insights as a “first-of-its-kind” dealer tool that can turn 100 million data points into “actionable stories” for a dealer's lot and local market. Those “stories are based on:

— Consumer shopping trends
— Local market supply and demand
— Optimal inventory levels
— Unique dealer behavior.

“DRIVIN Insights provides powerful, valuable, relevant metrics and analysis about a dealer's lot, local market and competition to help them make better decisions about their inventory and pricing strategies to achieve a more optimal lot,” said Mahi Inampudi, the company’s vice president of product and technology.

“DRIVIN can then complete the process for dealer partners by finding and delivering the right vehicles directly to their dealership. We become an extension of their buying team,” Inampudi continued.

As recently announced in a previous report from Auto Remarketing, Black Book powers the vehicle valuation service available within the tool. DRIVIN Insights in now available to dealer partners without a subscription fee.

The company noted, however, there are a limited number of memberships available per market, and the tool is available on a first-come, first-serve basis.

Dealers interested in DRIVIN Insights can request access on a per market basis on the DRIVIN website. 

"DRIVIN is truly disrupting the industry by helping dealers rethink their inventory strategy on the used-car side," said Mitch Golub, DRIVIN board member and investor who led Cars.com for several years.

“Insights further demonstrates that focus by helping dealers select vehicles for their lot based on consumer demand, local market analysis and profit margins. This is not a one-size-fits-all market tool, but a personalized resource for dealers, combined with DRIVIN's high-touch service model,” Golub added.

DRIVIN is an exhibitor at this week’s NADA Convention & Expo in Las Vegas. Insights, as well as their new DRIVIN Mobile app, will be available at booth No. 2276C.