CHICAGO -

It was announced late last week that Jacob Solotaroff of MAX Systems has been added to the lineup of the fourth annual DrivingSales Executive Summit.

Solotaroff — senior vice president, general manager of MAX Systems — will be presenting a breakout session titled, “Staying mobile: How to sell to today’s savvy buyers” at the event, which is slated for Oct. 21–23 at the Bellagio Las Vegas.

His presentation is on tap for 1 p.m. PT on Oct. 22. Officials noted that all summit speakers and content were chosen by the DSES Dealer Advisory board.

“Consumers are experiencing every phase of the shopping process on their tablets and smart phones — from research to purchase,” Solotaroff noted. “That said, dealers need to know just as much as consumers do and how they can stay ahead of curve and win on the lot.”

DrivingSales chief executive officer and founder Jared Hamilton added: “Jacob was selected from an outstanding field of nearly 100 applicants, and we are confident that DSES attendees will learn a great deal from this extremely relevant topic.

“We are proud to add Jacob Solotaroff to our exciting lineup for 2012,” Hamilton continued. “His presentation on ‘Staying mobile: how to sell to today’s savvy buyers’ resonated with the dealer board, and will be an important part of the profit-building takeaways for summit attendees as they craft their 2013 business plans.”