IRVINE, Calif. -

Mazda North American Operations is collaborating with four nonprofit organizations for its Mazda Drive for Good event that runs throughout the 2015 holiday season.

Running from November 23 to January 4, MNAO is partnering with St. Jude Children’s Research Hospital, American Red Cross, American Heart Association and Mazda Foundation (USA) Inc.

Customers who purchase or lease a new Mazda during the event will be able to designate $150 to one of the four national nonprofits or choose from 46 other local organizations.

Mazda also plans to donate one hour of charitable services from its employees, dealers and business partners across the nation for every vehicle test drive during the event, to be acted upon in the 2016 calendar year.

"Mazda Drive for Good isn't about selling cars. It is about giving back and building awareness," said Jim O'Sullivan, president and chief executive officer at MNAO. "Many people may think that we are building awareness for Mazda, but part of our goal is to build awareness for our nonprofit partners, that helps them long term, not just during the Mazda Drive for Good event."

Consumers will have access to a dedicated website for the campaign here.