CARY, N.C. -

That Generation Z or younger millennial car shopper your dealership is trying to reach with a TV ad likely is not a cable subscriber, according to data from The Trade Desk shared by Cox Automotive.

In light of this shift from cable to streaming services — aka "cord-cutting" — Wayne Pastore of Dealer.com joins the Auto Remarketing Podcast to discuss how dealers are using connected TV and over-the-top content providers to ensure video ads reach the right audience.

And how Dealer.com is aiming to help.

To listen to the entire conversation, click on the link available below, or visit the Auto Remarketing Podcast page. 

Download and subscribe to the Auto Remarketing Podcast on iTunes or on Google Play.