SCHENECTADY, N.Y. -

Paul Potratz proposed a question many dealers might be asking themselves nowadays: “Do you feel like your mobile advertising strategy is spraying and praying?”

In the latest edition of his weekly online video series called, “Think Tank Tuesday,” the chief operating officer and founder of Potratz Partners Advertising explained how dealers can improve on a belief that half of their advertising resources are simply wasted.

“We all know the cliche: ‘50 percent of my advertising is waste.’ It doesn’t have to be that way, and it doesn’t have to be that way if you’re doing a marketing strategy for the 21st century,” Potratz said in the video.

“I’m talking about a strategy where you’re able to reach people on a device that’s already 108 million strong and growing,” he went on to say.

For more details about Potratz’s ideas, watch the entire video below.

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