BINGHAM FARMS, Mich. -

Vincentric recently unveiled its first-ever Best Value in Canada awards, recognizing brands and individual models based on cost-of-ownership data.

Topping the list was Toyota, which not only earned the brand award for passenger cars, but also earned awards in 10 individual vehicle categories.

Mercedes-Benz was named best value luxury brand, and GMC earned honors as best value truck brand.

Among the individual segment winners, five Toyota winners were in hybrid categories. Mercedes-Benz also had four of its vehicles win segment awards. BMW models won three segments, while Kia, Chevrolet and Hyundai each had two. Volkswagen had five different diesels take home awards.

"Our awards take into account all costs involved with owning a vehicle, enabling consumers to understand automotive value and measure the impact that owning a specific vehicle will have on their financial situation," said David Wurster, president of Vincentric. "We are proud to provide consumers with the information they need to make informed automotive purchase decisions in Canada."