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NORCROSS, Ga. — Less than two weeks after being chosen as the preferred provider for vehicle service contracts and other consumer benefits for the West Virginia Automobile and Truck Dealers Association, APCO/EasyCare revealed this past weekend another statewide dealer organization made a similar decision.

This time, the leadership of the Kentucky Automobile Dealers Association named EasyCare as the state's exclusive vehicle service contract provider.

"We are pleased to announce that EasyCare is now the preferred and endorsed provider of vehicle service contracts for all of our Kentucky dealers," declared Ron Jackson, president of KADA.

"The EasyCare suite of benefits has been thoroughly evaluated by our association, and we are confident that they are the best products and services offerings to meet the needs of Kentucky consumers and dealers," Jackson continued.

"We're pleased to provide this tremendous opportunity to our dealers and are satisfied with the results that have been achieved by those already using EasyCare. The fact that the EasyCare benefits are the only ones in the category to have earned the Motor Trend Recommended Best Buy endorsement adds a level of confidence for our dealers and the consumer we serve in Kentucky," he went on to say.

Larry Dorfman, chairman and chief executive officer of APCO/EasyCare, shared his reaction to the latest dealer association choosing the company as a service provider.

"Our focus has always been on growing in partnership with our dealers and the associations that support them, including KADA," Dorfman emphasized.

"What will ultimately determine success for all of us will be working together to consistently deliver real value to every EasyCare contract holder," he indicated.

"We appreciate KADA's confidence in the EasyCare suite of benefits, and we're looking forward to extending the ‘Fair, Friendly, Fast and Fun' EasyCare experience to more consumers through Kentucky dealers," Dorfman added.

Along with the company's new connections to WVATDA and KADA, APCO/EasyCare also is the warranty administrator of the new CarMark Certified Pre-Owned program from the Pre-Owned Automobile Dealers Alliance. For more details, visit www.poada.biz.