CARY, N.C. -

Certified pre-owned programs are vital to many markets right now, but what are their pros and cons, and what opportunities do they offer in the Canadian marketplace?

Those questions will be addressed in a panel discussion at the Auto Remarketing Canada 2011 conference, which will be held April 12–14 in Toronto. The session, titled “Certified Pre-Owned Sales and Operations: Opportunity to Grow Dealers’ Sales and Increase Brand Loyalty,” will be held on the morning of April 13, the second day of the conference.

Featured speakers discussing the CPO topic will be:

• Rob Hodge, senior manager, used vehicle operations, Honda Canada Finance Inc.
• Mitch Gauthier, manager, pre-owned sales, Toyota Canada.
• Tim Quesnel, remarketing operations manager, Ford of Canada.

Also joining the panel discussion will be dealers who have been successful in their certified pre-owned sales, who can discuss best practices for selling CPO in the Canadian marketplace.

Auto Remarketing Canada 2011 will be held at the Hyatt Regency Toronto April 12–14. CarProof is once again the lead sponsor of the event. For a complete agenda, or for more information about the event, visit arcanada.autoremarketing.com.

Early bird registration for the conference is US$795 and is effective through March 14. After that date, the registration fee increases to US$995. The special conference room rate at the Hyatt Regency Toronto is C$169/night and is available until March 28.