MT. LAUREL, N.J. -

Seen as a catalyst for its remarketing efforts, Automotive Resources International rolled out a redesigned version of its remarketing website Thursday. ARI contends the new version now contains graphically intuitive navigation and enhanced functionality. 

Executives explained improvements to the ARIAutoDirect website also is meant to promote increased site traffic, an interactive sales approach and ultimately improved remarketing results for ARI customers.

The company explained that ARIAutoDirect.com is one component of the ARI Virtual Market simultaneous marketing strategy. Vehicles offered for sale on the website also can receive concurrent exposure through traditional remarketing channels. 

“Vehicle sales to employees through this website offer another valuable sales outlet,” ARI emphasized.

“Financing, extended warranties, vehicle history reports and delivery options make this profitable feature a win-win opportunity for fleets,” the company added.

Bob Graham, ARI’s director of vehicle remarketing, offered his assessment of the redesigned website, saying “ARIAutoDirect.com now offers a more streamlined purchasing experience. The new design will draw more buyers, generate more sales and produce greater returns.”