Asbury Partners with SiriusXM for Used-Vehicle Offer
Thanks to a new deal Asbury Automotive Group struck with Sirius XM Radio, its dealers will now be able to offer customers a three-month SiriusXM subscription when they buy used vehicles with factory-installed satellite radio.
"We are pleased to be teaming up with Asbury to give their customers the opportunity to experience the fantastic variety of entertainment offered by SiriusXM,” stated Joe Verbrugge, senior vice president for the automotive remarketing division at SiriusXM.
"We continue to expand SiriusXM’s pre-owned vehicle programs – now with over 4,000 participating dealers across the country – and look forward to working with Asbury’s 79 dealerships to further enhance the pre-owned vehicle buying experience," he continued.
Ryun Pavlicek, director of retail strategy for Asbury, added: “We are eager to have all our locations participating in the SiriusXM pre-owned vehicle program. Enabling our customers to drive off our lots with 3 months of satellite radio is a value-added service we are excited to provide.”