| -

FORT LAUDERDALE, Fla. — Auction123, an inventory management and marketing provider, launched a new a Facebook application to support dealerships as well as commercial truck, motorcycle, marine and powersports operations.

Company officials contend the application is designed to offer a complete inventory display providing multiple opportunities for dealers to generate qualified leads from their page visitors.

The Auction123 Facebook application can connect seamlessly with a dealer's existing Facebook page to display a showroom of real-time inventory. The company explained each unit selected can reveal a detailed presentation complete with extra large images and rich content including a comprehensive list of all features and options.

Furthermore, officials mentioned that videos entered into the Auction123 Dealer Dashboard can be viewed from the details page. Users can view Carfax Vehicle History Reports, submit secure credit applications and share vehicles with friends.

The new application also is designed so all vehicle changes made within the Auction123 Inventory Management and Marketing system can simultaneously transfer to the dealership's Facebook page.

Additionally, officials highlighted that dealers can add and edit custom marketing text directly from the Auction123 Dealer Dashboard to be included on the "Our Inventory" Facebook tab. Dealership banners and graphics also can be displayed on the "Our Inventory" page.

If dealers choose, they also can post individual vehicles to their Facebook wall from the Auction123 system. The vehicle wall posts can automatically populate with titles, descriptions, links and data.

From the Auction123 Inventory Management and Marketing solution, officials emphasize that dealers can have full functionality to customize the vehicle wall posts and include unique marketing messages.

"The number of automotive, motorcycle, and RV dealers who advertise and market their dealerships on Facebook is astonishing," declared Auction123 president Ray Basha.

"We strive to not only advance the online marketing exposure for our automotive dealers, but to truly assist other vehicle category dealerships in staying with the times and increasing their online presence," Basha continued.

"We were one of the first eBay listing providers to support these categories and now we're the first offering them the tools to compete in the current social media marketing environment," he stressed.

To obtain more details about Auction123's Inventory Facebook Application, call (888) 514-0123.