CHARLOTTE, N.C. -

AULtec, which already provides inventory management solutions and custom websites for dealers, launched what it believes is the first-ever app for creating highly customized, automated windshield marketing.

The company highlighted that Hang Tags+ is a windshield-marketing tool aimed to help dealers add potent “zip and sizzle” to vehicle remarketing.

AULtec indicated these tags are QR-scannable and SMS short code-accessible. Dealers can print them in-house from any existing printer or use AULtec’s graphic arts services for larger sizes and formats.

Officials think Hang Tags+ can create a more positive first impression of every vehicle on the lot, attracting more eyeballs.

AULtec said Hang Tags+ are significantly easier to create and apply than old-technology windshield promotion stickers and markings. Among other benefits:

—Print all vehicle labels you need in minutes.

—Complement basic vehicle specifications with coupons, incentives and calls to action to influence buyers.

—Easy-to-read labels can promote monthly payments and/or down payments, or even cross-sell extended warranties and other F&I products.

—Unique labels with variable printed data for certified, new, used and even bargain vehicles.

—Easily displays precise model descriptions as well as mileage, price, payment and more.

—Replaces old-type windshield sticker and promo templates dealers write by hand.

—QR code and SMS Short Code lets smartphone users get deep vehicle details, including vehicle images and more to increase their excitement in the vehicle and the dealership.

—Works on any vehicle glass surface to draw attention.

—Prints adhesive labels in almost any size and shape with your branded content.

“Without the advantage of Hang Tags+, selecting and prepping vehicles for display on the lot burns up time and adds expense: grease pens, oil-based markers, decals, factory stickers, paper hang tags, die cut decals, angled model year stickers and more. All this on top of paying people for the time it takes to prep even one car adds up quickly, particularly when you’re stocking and turning more than 50 vehicles a month,” explained Christian Thornton, AULtec’s senior executive vice president of marketing and new business development.

“Hang Tags+ quickly eliminates windshield marketing fuss and frustration for dealers and gives their on-lot inventory presentation a more professional and appealing appearance,” Thornton continued.

“Dealers of all sizes will now easily and inexpensively design, create and print engaging stickers and decals on the spot. Designers can create their own stickers themselves or leverage AULtec’s talented graphic design team,” she went on to say.

For more information, contact Thornton at cthornton@aultec.com or (866) 949-9754.