BIRMINGHAM, Ala. -

After releasing the Foursquare Quick-Start Guide for auctions this past May and receiving considerable interest in the tutorial, AutoTec revealed this week a version for dealers, designed to take an in-depth look at how rooftops can use the social networking site to their advantage.

"Based on the overwhelmingly positive feedback we got from auctions, we knew there would be a demand from dealers to create a guide tailored specifically for retail locations," said Chuck Redden, president and chief executive officer of AutoTec.

"Some dealers we spoke to were using foursquare already, but many others expressed an interest in learning more about it and using it in their own marketing efforts,” he added.

So how does it work?

The company’s Foursquare Quick-Start Guide begins by outlining the basics of foursquare, including how to get started using it..

Then, the new version of the guide will highlight the benefits dealers can experience while utilizing the social networking site. The company notes improved customer retention, greater insights into customer behavior, better customer service, an increased viral presence and the ability to track their results through analytics can all be rewards of using foursquare efficiently.
 
"This edition of the Foursquare Quick-Start Guide is every bit as full of valuable information and best practices as the auction version," Redden said. "No matter what your experience level is with foursquare going in, this guide has you covered."

Officials also noted dealers can download a free copy of the Dealer Foursquare Quick-Start Guide at www.more4dealers.com.

Auto Remarketing also highlighted the ways foursquare can be utilized by dealerships in a article. For more information on this social networking tool, and how dealers can use it to increase visibility and sales, see the Auto Remarketing story here.