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ATLANTA — AutoTrader.com recently revealed a new partnership aimed at increasing the reach of its listings in Philadelphia — the nation's fourth largest media market.

The partnership is with the leading media company in the Philadelphia region serving more than 2 million people, Philadelphia Newspapers, which is the publisher of The Philadelphia Inquirer and Philadelphia Daily News and owners of Philly.com.

Officials explained the various details of partnership between AutoTrader.com and Philadelphia Newspapers. Visitors to the autos section at Philly.com can access local and national inventory of new, used and certified pre-owned vehicles for sale from dealers and private sellers listed for sale on AutoTrader.com. 

They also mentioned consumers can access AutoTrader.com's extensive content to research vehicles, compare prices, read reviews and review other auto-related information.

Meanwhile, the partnership can allow private sellers to obtain a combination package made up of both print and online ads. They explained the online portion of the package can include a basic ad with one photo live at AutoTrader.com. Philadelphia Newspapers also can provide an online-only option that can link users directly back to AutoTrader.com.

"This partnership adds to our current presence in the Philadelphia area, including our sponsorship of the 2009 National League Champions, the Philadelphia Phillies," noted AutoTrader.com president and chief executive officer Chip Perry.

"This extended reach to the Philadelphia area builds on our overall goal to drive more Philadelphia auto shoppers to our site and to our dealer and private seller listings," Perry continued.

"We look forward to the value this will bring to our dealers and private sellers listing vehicles for sale on our site," he added.

AutoTrader.com insisted it has aggressively partnered with local media properties across the country. Site officials believe these partnerships expand the reach of AutoTrader.com's vehicle listings in local markets and create additional branding opportunities for AutoTrader.com. 

Executives went on to emphasize these partnerships also can provide these media companies with an easy and efficient classified auto listings solution that makes their properties more robust and valuable to their local readers, viewers and listeners.

Site management highlighted these partnerships combine to generate more than 2.1 million unique monthly page views at AutoTrader.com.

"The partnerships also create millions more local-market brand impressions for AutoTrader.com as the partner media organizations feature AutoTrader.com logos and Web links in their print and/or online outlets," officials pointed out.

In addition to this new Philadelphia Newspaper partnership, AutoTrader.com previously announced similar partnerships with the Los Angeles News Group and The San Diego Union-Tribune to power their classified auto listings.

AutoTrader.com has additional media partnerships with various Cox-owned newspapers and radio stations.

Through these partnerships, management indicated AutoTrader.com supplies listings for more than 80 other media outlets, including more than 70 major-market radio stations and major daily newspapers, including The Atlanta Journal-Constitution, The Palm Beach Post, The Austin American-Statesman and The Dayton Daily News.

"AutoTrader.com is continuing to look at other media companies as potential partners to replicate the success and extended reach for its listings AutoTrader.com has generated through its existing media partnerships," site executives concluded.