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MINNEAPOLIS and REDWOOD CITY, Calif. — AutoUpLinkUSA and OPENLANE entered into a new partnership this week to benefit dealers who use the AutoUpLinkUSA Internet Inventory Management System.

The agreement means dealers now can utilize the IIMS tool to upload and list their wholesale inventory to OPENLANE's Online Open Auction.

Executives emphasized this partnership represents an integrated wholesale vehicle management solution. They noted that now AutoUpLinkUSA dealers can leverage the IIMS platform to ensure that their wholesale inventory achieves the same kind of "virtual showroom" exposure that the IIMS already provides for retail vehicles.

By loading wholesale units to OPENLANE's Open Auction in real-time, AutoUpLinkUSA officials believe their participating dealers can ensure their wholesale units have the best opportunity to sell quickly.

"We're proud to be the first online inventory management company to offer our customers this seamless, integrated solution to market their wholesale vehicle inventory to the widest audience possible," stated Ray Fenster, vice president of business development at AutoUpLinkUSA.

"OPENLANE's Open Auction is probably the best online sales and purchase venue for a dealer's wholesale inventory, so we couldn't be more pleased to provide AutoUpLinkUSA dealers with such convenient access to this prime online marketplace," Fenster added.

Executives pointed out that there is plenty of assistance is available to help dealers navigate through the processes created through this new partnership. Among the offerings are AutoUpLinkUSA's in-dealership market partners to aid with using the IIM system to list vehicles for sale. Also available is OPENLANE guidance for dealers to make selects among off-lease, fleet, rental, repo and dealer-consigned units offered through its Open Auction.

"At OPENLANE we've made it possible for dealers to buy and sell wholesale vehicles online efficiently and easily," noted Ed Berkowitz, vice president of OPENLANE.

"Integrating with great solutions providers like AutoUpLinkUSA means that all our dealers benefit with access to the most buyers and sellers, and to the freshest, greatest selection of wholesale vehicles anywhere," Berkowitz continued.

For dealers that want more information or to list wholesale inventory on the OPENLANE Open Auction, they should contact an AutoUpLinkUSA market partner at (866) 949-9754 or sales@autouplinkusa.com.