SCOTTSDALE, Ariz. — Barrett-Jackson decided to broaden its available application for the iPhone, iPad and iPod Touch just before its first event in southern California.

Auction officials highlighted this free application can provide a myriad of current information about Barrett-Jackson. They listed photos and details about automobiles available at the events, notifications on a favorite vehicle, event location maps, event and SPEED TV schedules, ticket purchasing options, contact information and access to the Barrett-Jackson social media networks.

"With the popularity of the iPhone and iPad, developing an app was the next step in enriching the overall Barrett-Jackson experience," Craig Jackson, chairman and chief executive officer of Barrett-Jackson.

"After the successful launch of the app for our recent Palm Beach Auction in April, we are excited to make it available for our Orange County event," Jackson continued.

"Collectors and enthusiasts attending our upcoming show now have access to the most current news and information about Barrett-Jackson, their favorite automobiles and other event details right at their fingertips. This empowers them to 'be in the know' at all times," he added.

The auction explained the application's interface contains a home screen with the latest Barrett-Jackson Twitter updates and access to its Web site. Officials went on to note the app's Car List feature can allow users to browse units available.

Furthermore, Barrett-Jackson also pointed out the Next On Block feature associated with the application. The company said it can provide a list of lot numbers coming up on the auction block and is updated every 15 minutes.

To access the app from iTunes or for more information, users can visit: http://www.barrett-jackson.com/iPhone.

"We initially tested our new app at the recent Palm Beach Barrett-Jackson event and the app performed flawlessly, which led to a tremendous response by those early adopters who appreciated the real-time information it provided," Jackson indicated.

"We're ready for the general roll out now and look forward to harnessing this new innovation to continue growing the hobby," he added.

Officials reiterated that the inaugural Barrett-Jackson Orange County Collector Car Auction is scheduled for June 25 through June 27 at the OC Fair & Event Center in Costa Mesa, Calif., marking the first time the company has held an event in southern California.