Beyond the Transaction: More education for electric vehicle service advisors can improve customer satisfaction

This feature is part of Auto Remarketing’s upcoming “Beyond the Transaction” edition, which is the May print issue of the magazine. 

It is available for Cherokee Media Group Premium subscribers now. 

While they currently represent only about 6% of U.S. auto sales, battery electric vehicles are already making their impact felt in dealerships’ service departments. BEV owners’ dissatisfaction with their service experience helped pull down the overall score on J.D. Power’s 2023 U.S. Customer Service Index Study.

That needs to be fixed ...