BMW Invests $2 Billion in Stores Over Last Decade
WOODCLIFF LAKE, N.J. — BMW hailed the amenities of its newest franchise dealership that opened earlier this month, BMW of Minnetonka located just outside of Minneapolis.
The automaker rattled off several store highlights, including 223,000 square feet of space on multiple levels and enough room to park 500 vehicles indoors and house 80 work bays. BMW said the new dealership even has a 12-seat movie theater.
BMW spent $30 million on the new facility, part of what executives pointed out has been a $2 billion investment in its dealer network during the past 10 years. Last year alone, executives emphasized that BMW Center owners invested $340 million to update and expand their sales and service areas amid one of the worst recessions in decades.
To ensure the best customer experience, the automaker noted that BMW of Minnetonka is equipped with an escalator, the latest surround sound system, automatic climate control, driving simulators and a custom-built business center with the most advanced computers, printers and fax machines.
"Minneapolis is a young, vibrant, dynamic place with a diverse and modern business mix," explained Jim O'Donnell, president of BMW of North America.
"BMW of Minnetonka reflects the city's energy and is a perfect fit for BMW's future growth plans in the U.S.," O'Donnell added.
The automaker shared further amenities its new franchise store has.
BMW noted that energy efficiencies and environmental solutions have been implemented such as using reclaimed water in the car wash, recycled waste oil and fluids to heat the service department and wallpaper made from recycled plastic bottles. Additionally, the company mentioned that highly efficient lighting fixtures are located throughout the facility to provide optimal brightness while using the least amount of electricity.
BMW of Minnetonka celebrated its grand opening on April 21.
"Our center was designed to provide our customers and guests with the ultimate sales, service and parts experience," stated dealer principal Peter Hasselquist. "We expect the dealership to perform well and increase BMW's presence in the region."