DETROIT -

Seen as an added marketing hook for franchise dealers, Cadillac announced Monday a new program called Cadillac Shield designed to heighten the brand’s focus on customer service by tying together the wide-ranging benefits and technologies offered owners.

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Brand officials explained Cadillac Shield includes Cadillac’s warranty coverage and recently launched maintenance program, as well as courtesy transportation if warranty repairs are needed. They noted it also includes 24-hour roadside assistance for the first five years or 100,000 miles.

The company indicated all new owners will become part of the Cadillac Shield, along with previous buyers of 2011 models. Management indicated ownership benefits covered by Cadillac Shield include:

—Cadillac Premium Care Maintenance, which provides scheduled oil changes, tire rotations, multi-point vehicle inspections and replacement of engine and cabin air filters for the first four years or 50,000 miles.

—Five-year, 100,000-mile powertrain warranty.

—Four-year, 50,000-mile vehicle bumper-to-bumper warranty coverage.

—24/7 roadside assistance for the first five years or 100,000 miles.

—Courtesy transportation during service visits for warranty issues.

—Standard one-year OnStar Directions and Connections plan, which includes automatic crash response, turn-by-turn navigation, vehicle diagnostics, stolen vehicle assistance and hands-free calling.

—OnStar smartphone app, which can allow owners to track diagnostic information, such as oil life and fuel-tank levels, through their iPhone or Android, as well as access common key fob functions, such as starting the engine, unlocking doors and turning on the lights.

—myCadillac smartphone app that can allow owners to set a reminder of where they parked, schedule maintenance services, locate a dealer and request roadside assistance through their iPhone or Android.

The automaker pointed out Cadillac dealers will begin promoting Cadillac Shield this month through a comprehensive marketing program.

“Cadillac offers a suite of ownership benefits that makes the brand a leader in the luxury market,” declared Don Butler, vice president of Cadillac marketing.

“Cadillac Shield allows us to raise consumer awareness of these benefits,” Butler continued. “It’s also a commitment by Cadillac to our owners to continually look for ways to improve these services and technologies.”