Former PureCars CEO Stephane Ferri has been named CEO of Call Box, a call tracking and analytics firm and parent company of Car Wars.

Ferri will focus on continuing the growth of the Car Wars and Call Box brands, including growth in new verticals, increased penetration in the automotive market and further adoption of artificial intelligence in Call Box’s suite of products.

Ferri brings 23 years of auto industry experience to the role, most recently with PureCars. He has also served as a strategic advisor for the Presidio Group – a banking firm serving the automotive retail sector – and in senior leadership positions with Flexdrive, Cox Automotive and Asbury Automotive Group.

“While Stephane’s extensive automotive experience will help Call Box and Car Wars continue to expand our automotive client base,” board member Call Box Jack Doege said, “his experience in technology and leadership throughout his career will aid Call Box in expanding its footprint in other industries and maintaining a technical advantage over the competition.”