CENTREVILLE, Va. -
On Monday, Carfax announced it’s launching a new dealer program to help differentiate its dealer partners who are “committed to transparency." Through the Carfax Advantage Dealer Program, participating dealers can set themselves apart from their competition, according to officials.
 
As part of the program, participating dealers have unlimited access to vehicle history reports and Auction Quick Check, plus a consumer information pack for every car being retailed. Carfax also provides enhanced point-of-sale materials for free, including new items that highlight Carfax Advantage dealerships.
 
“Being a Carfax Advantage dealer with unlimited access to Carfax Reports, Carfax has quickly become one of our most valued partners,” said Adam Warmka, general sales manager at Dick Brantmeier Ford Lincoln Kia in Wisconsin.
 
“We use them when we’re buying cars to make sure everything checks out and our salespeople are constantly asking for printed copies so they can show our customers. Every car we list online has a Carfax Report. Carfax is in our advertising, out in front of our dealership and on every car in our inventory. We use them every day,” he added.
 
According to recent research, more than 80 percent of used-car shoppers surveyed said they would prefer to shop at a Carfax Advantage dealership, according to officials.
 
“Our participation in the Carfax Advantage program has helped us build credibility with customers,” said Dan Moltz, general manager at Car Center, of Waldorf, Md. “We show the Carfax up front on every car. Customers appreciate it and the result is additional sales and higher customer satisfaction. Also, by pulling Carfax Reports prior to buying inventory, we shorten our turn, which we all know increases retained earnings. The more you turn, the more you earn.”
 
Bill Eager, vice president of Carfax, added,“Transparency greatly influences consumers when making their dealer choice. Thousands of consumers we tested said that the Carfax Advantage program means trust and confidence. They know immediately that a Carfax Advantage dealer will show them the Carfax. As a result, participating dealers enhance their reputation and sell more cars faster.”