RICHMOND, Va. -

Stating that the program allows customers to experience a day in their life with a new ride, CarMax launched a new offering in which customers can take 24‐hour test drives before committing to purchase.

CarMax said the program, called the “Love Your Car Guarantee,” provides increased peace of mind and buyer confidence.

CarMax has also extended its seven‐day money back guarantee to 30 days. The company is allowing customers 30 days to return the car for any reason for a full refund up to 1,500 miles.

CarMax consumer research shows that if used-car shoppers had the option, 96% of them would likely take advantage of test driving a vehicle for 24 hours.

Sixty‐three percent of used car shoppers would need more than seven days to feel confident they were making the right purchase, according to CarMax.

“We never stop innovating on behalf of our customers,” CarMax president and chief executive officer Bill Nash said in a news release.

Nash continued, “The Love Your Car Guarantee sets a new standard in the industry by providing customers an unrivaled opportunity to truly fall in love with their car. We know buying a car is a big decision that has a significant impact on your family, and customers are telling us they are loving the guarantee already.”