CHICAGO -

Cars.com’s iPhone app has landed the company a top accolade from the Association of Marketing and Communication Professionals.

The company was recently chosen out of more than 6,000 entries as a recipient of a MarCom Platinum Award for its automotive shopping app.

The MarCom awards are administered annually by the Association of Marketing and Communication Professionals, which was founded as a means to honor outstanding achievement in the communications industry, officials explained.

The Platinum Award is MarCom’s highest honor and is “received by companies and products judged to be of the utmost quality, creativity and resourcefulness,” they continued.

Though Cars.com is among several other winners of the Platinum Award, it is one of a select few that was recognized specifically for its mobile app.

"Winning a Platinum Award for our app for iPhone is a great achievement for Cars.com and is a testament to our work to bring consumers the tools they need to shop confidently when they need them," said Sharon Knitter, senior director of mobile at Cars.com.

"This award recognizes our increased prominence in the mobile space and our dedication to car shoppers — constantly seeking new and innovative ways to make their experience even better,” she continued.

Highlighting, the app in more detail, the company contends it helps shoppers do the following:

—Search millions of new, used and certified vehicles on make and model with the ability to set price limits.

—View photos and videos of vehicles.

—Locate nearby dealerships, view inventories and receive directions.

—Make a "favorites" list of dealerships and vehicles with the ability to add photos and notes.

—Calculate monthly payments with a finance tool.

—Read expert reviews.
 
"With over 1 million downloads since its release in February 2010, car shoppers have made it clear that they value having a way to access the great features of our site not only from their home but on their mobile device too," said Knitter.

"Our ultimate goal is to give car shoppers the tools necessary to be confident in their purchase decision, knowing what to buy, where to buy and how much to pay,” she concluded.