MINNEAPOLIS -

Dealers using the CarSoup.com auto shopping website to sell used vehicles now have a way to foster greater confidence in consumers, which, of course, can lead to more sales.

CarSoup.com has struck a deal with Carfax to ensure used-vehicle listings on the site include a link to the specific Carfax Vehicle History Report that is run by the dealer.

This lets consumers check out the reports instantaneously while they’re shopping for used vehicles.

For each of the units that have a Carfax report available, CarSoup.com will display a logo and text indicator.

Furthermore, the vehicle details and search summary pages will have Carfax 1-Owner tags for applicable units being sold by dealers.

“The combined power of CarSoup.com and Carfax enhances our customer experience and takes advantage of the fact that the majority of the dealers that utilize our site already subscribe to Carfax,” commented CarSoup.com president and chief executive officer. Larry Cuneo.

“Having this information available for a large portion of the vehicles listed on our site will really enhance the ability for customers to research or sell a vehicle,” he continued.

Carfax president Dick Raines added: “Carfax Reports are a staple of online vehicle listings, just like mileage, price and photos. Previous studies show that including a Carfax Report significantly impacts an online shopper’s dealer choice and helps dealers sell cars faster.

“CarSoup.com is making it easy for automotive retailers to give shoppers the information they need to buy faster and with more confidence,” Raines noted.