Carvana is serious about pickleball, a sport rising in popularity that combines many elements of tennis, badminton and ping-pong.

This week, the online used-vehicle retailer was named as the title sponsor for the Professional Pickleball Association (PPA) ahead of the 2023 season.

Founded in 2018 in Salt Lake City, the Professional Pickleball Association is the premier professional circuit in the United States. The PPA ranks the top male and female pickleball players in the world, awarding millions of dollars in prize money each year, with tournaments in dozens of cities across Arizona, California, Utah, Nevada, Georgia, Florida and more.

This year, the PPA hosted more than 20 events at world-class facilities, with more than 25 events across 13 markets. Five major championships are planned for 2023.

“At Carvana, we believe that driving happiness can extend beyond buying, selling and trading in cars. Our promise is to create joyful experiences for our customers at every turn, so this year we’re partnering with the Professional Pickleball Association to serve up smiles with the fastest growing community sport in America,” Carvana co-founder and chief brand officer Ryan Keeton said.

“In the same spirit as making vehicle ownership straightforward and accessible to everyone, we’re helping make pickleball one of the most accessible sports in America by championing players of all levels, all season long, with the sport’s premier professional league,” Keeton continued.

Pickleball might even get mentioned when Carvana CEO Ernie Garcia appears during second annual National Auto Venture & Investors Conference (NAVIcon) during Used Car Week, which begins Nov. 14 in San Diego.

Complete details about NAVIcon and Used Car Week can be found at www.usedcarweek.biz.