Central Mass AA Holds Monthlong Re-Opening Celebration
OXFORD, Mass. — Central Mass Auto Auction is hosting a monthlong Grand Re-Opening Celebration throughout February to commemorate its one-year anniversary under new management.
There are special events slated throughout the month for employees, sellers and buyers.
"CMAA and its dedicated staff and loyal customers have developed a strong, consistent relationship over the years, which allowed us to weather a challenging economy, an uneasy automotive market and the recent transition of ownership," shared Joe Smalley, managing partner/auction general manager.
"Through it all, we have demonstrated our resilience and maintained a commitment to providing the best auction services to both buyers and sellers, including offering an outstanding selection of vehicles every week," he added.
The lineup of events will feature employee recognition, customer appreciation, the introduction of a Dealer Advisory Board, special financing seminars sponsored by Inofin, remarketing seminars to credit unions, the launching of OVE, buyer giveaways and special seller fee discount.
Explaining some of the auction's recent history, officials noted that Smalley and partner David Massad II finalized their acquisition of CMAA's assets.
CMAA had been serving the New England area for more than 17 years under the prior owners.
"With our 75-plus years experience in the industry, including perspectives as both buyers and sellers at auto auctions along with an owner's point of view, we are confident that our team can continue to grow and improve the services as well as to increase the size and diversity of vehicle inventory offerings," Smalley shared.
CMAA brought on board new staff to help with sales and marketing, in addition to the administrative changes and new policies and procedures that were put into place.
Auction executives said what have been the most important changes to the auction are the boosts to marketing and technology.
The auction features an established multi-channel marketing program, officials noted. Their marketing efforts include e-mail promotions, newsletters, telemarketing and a greater online presence.
AutoIMS as well as online sales and simulcasting capabilities are among the technological upgrades.
"Central Mass Auto Auction remains vital and strong during this rebuilding process and has quickly regained the trust of local dealers and National Consignors," Smalley noted.
"We look forward to celebrating the partnership between our staff and our clients and reward their dedication, loyalty and commitment with a month filled with fun," he concluded.