PHILADELPHIA -
Chevrolet will continue its efforts to give back to America servicemen and servicewomen this weekend when it begins a three-year deal to be a sponsor of college football’s annual Army-Navy Game presented by USAA.
The auto brand —which will be the “Official Vehicle” of the game — is also giving the Freedom Team of Wounded Warriors a 2011 Chevrolet Silverado HD during Saturday’s contest in Philadelphia.
Explaining the Freedom Team in more detail, officials noted that it is under the Achilles International organization that offers disabled athletes and veterans support for gyms, parks and tracks.
Freedom Team will provide transportation for athletes to marathons throughout the U.S. with the Silverado HD and haul necessary equipment to the races with the truck, as well.
“We appreciate Chevrolet’s continued support of our military and veterans and look forward to Chevrolet being part of America’s Game,” commented Jon Starrett, who is U.S. Naval Academy’s senior associate athletic director.
Adding more perspective, Bob Beretta, senior executive associate athletic director at the U.S. Military Academy, shared: "Chevrolet and the Army have worked hand-in-hand since the Chevrolet Suburban was used for troop transport in World War II. And we look forward to Chevrolet’s continued support."
This campaign is just one of several Chevrolet’s outreach programs for the military.
The brand recently gave troops in Afghanistan 11,000 hours of prepaid calling cards. At Chevrolet stores and various events, the GM Military Discount program gathered donations totaling more than 20,000 cell phones.
Then, these were given to the Cell Phones for Solders nonprofit organization. The NPO takes the proceeds from recycling cell phones and gives overseas troops calling cards.
“We at Chevrolet would like to give something back to those who give so much to our country. For more than a century the Army-Navy Game which has represented the honor and pride of the Armed Forces that transcends the game of football,” stated Chris Perry, vice president Chevrolet marketing.
“We are also proud to support the Freedom Team athletes, who serve as inspirations for all Americans,” he added.