DETROIT -
Chevrolet is ringing in its centennial year during this week’s North American International Auto Show and is commemorating its 100th anniversary throughout the year with various activities.
The brand shared some of the progress Chevrolet has made since racer Louis Chevrolet and General Motors founder William Durant started the brand in November 1911.
Chevrolet started out in Detroit with a Series C Classic Six and has since spread to over 130 nations with a vast product line.
The brand has touched everything from professional racing to building armaments for the military in World War II and been featured in Hollywood and in TV programming.
Its models have included the Corvette, Suburban, Silverado, Impala and Bel Air, just to name a few.
Closing in on its 100th birthday, Chevrolet has now tapped into the electric-car market with the recent launch of its Volt model.
“The forward-looking philosophy that nurtured Volt from concept to production is also responsible for products such as the Equinox and Cruze, whose value stories are validated by critical praise, third-party recommendations and the growing numbers of customers who are new to Chevrolet,” the brand shared.
“Similarly, the Camaro and Corvette continue a six-decade heritage of offering high-performance values, bringing advanced technology to affordable sports cars,” officials continued. “On the truck side, Silverado delivers the greatest capability in the long history of Chevy trucks, with greater capability and efficiency on the horizon. These vehicles were developed with an eye on Chevy’s past, ensuring they remain true to the brand’s commitment to bring more technology to more people.”
Bolstering its offering of smaller cars, the brand is rolling out the Sonic in North America this year and will follow that with the Spark arriving in the U.S. in 2012.
“Chevrolet is also exploring a range of concepts and new-product segments, building on the momentum generated by recent successful product launches to put Chevys in the driveways of a wider and more diverse range of customers,” officials stated.
They added: “Chevrolet enters its second century with great momentum. The next 100 years will see Chevrolet help remake the automobile to complement the needs of evolving societies and changing resources — all with its iconic style, performance and value.”