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PORTLAND, Ore. — Chrome Systems has rolled out a new online tool designed to help dealers develop on their website a "virtual accessories department" to move these items, which can certainly help to raise profits for stores when added to car sales. 

Accessories Essentials can be incorporated into a dealer's website, officials noted, and is meant to be a "simple, intuitive, user-friendly" and low-cost solution that doesn't necessitate a lot of training. This allows dealers to be able to begin enjoying its benefits quickly.

Dealers can create pricing markups and options for installation and shipping as well as labor hours and rates through the product's back-end customization portal.

Also, the solution's color scheme can be tailored to the dealership's own branding.  

Dealers and other sellers of accessories can have access to this tool. Moreover, it "supports all major accessories catalogs," officials noted.

Featured in the solution are thumbnail photographs of accessories, as well as larger images of the products.

Also available are "Cool Ideas" video presentations.

All the data is hosted, kept current and managed by Chrome. This lets consumers search for accessories by VIN to find the all the products that match their particular ride. Moreover, they can also filter searches by product category and part numbers.

When searching, shoppers can also save a "wish list" and come back to it later on.

"Accessories are a key profit center for any dealership, potentially adding hundreds of dollars to every vehicle sale," said Amit Maheshwari, general manager of DealerTrack Data Services.

"Chrome's new Accessories Essentials is the easy and fast way to present consumers with a comprehensive online accessories showroom complete with e-commerce capabilities including PayPal, so they can immediately order online, or compile 'wish lists' that can be converted into orders," Maheshwari added.

"In today's competitive environment, Chrome's new solution is the streamlined and cost-effective way to meet consumer demand for vehicle personalization and drive increased revenue per deal," Maheshwari continued.