Chrysler Rolls Out New Dealer Standards
AUBURN HILLS, Mich. — As of February, Chrysler Group has completed rolling out new standards for dealers.
According to a person close to the situation, large dealers selling up to 1,800 units could earn up to $200,000 from the automaker by giving customers superior customer service.
Basically, the automaker began rolling out standards to its dealers in October of last year. These consist of Customer Care standards, which include dealership, sales, after sales and service.
Furthermore, Management Standards include the facility, training, sales, after sales, employees and capital.
The standards are designed to ensure that customers are getting a "superior customer experience every time a customer visits a Chrysler, Jeep, Dodge and Ram dealership," noted the person familiar with the program.
Meanwhile, a Chrysler Group spokesperson indicated to Auto Remarketing, "The rollout started with the customer care standards in October and was completed in February this year. As a part of the standards, third-party firms will evaluate the dealerships on a number of criteria to provide an accurate picture of how dealers are meeting or exceeding the standards,"
"There are rewards for dealers who treat customer well, but beyond that the company hasn't disclosed any information," she added.