HOFFMAN ESTATES, Ill. -

Cobalt/ADP Digital Marketing — a unit of ADP dealer services — announced Thursday the release of its new Search Engine Optimization tool.

PowerSEO is designed to help dealers get their name out and was guided by input from dealers who have been searching for an expanded SEO website solution, officials noted.

The new product is a turnkey solution that also provides dealers with access to trained specialists who “will ensure that each automotive website is optimized to support the goals and objectives of the dealership,” the company stressed.

“With PowerSEO, dealers can expect an increase in overall organic search traffic to their website, more prospects to all their profit centers, increased visibility through top business listings and crucial business insight from the industry’s most actionable SEO report,” said Ellen Jones, product marketing manager for SEO at Cobalt/ADP Digital Marketing.

Highlighting the product’s key features, PowerSEO gives dealers the following services:

—Ongoing monitoring and optimization of the website with an emphasis on business goal alignment.

—Setup, ongoing content management and optimization of dealer’s business listings on Google Places, Yahoo Local and Bing Local.

—Synchronization of dealer business information on online directories.

—An assigned SEO specialist who develops and executes the dealer’s SEO strategy.

The company noted that the initial pilot saw significant improvement in both keyword ranking and organic traffic in dealership websites.

Additionally, keywords that were previously ranked a few pages deep appeared in the top listings of the search engine results page after using the new solution.

“Pilot users of PowerSEO have already seen positive results,” officials asserted.

Chap Morris, dealer Principal at Wm L. Morris Chevrolet in Fillmore, Calif., who was also a pilot customer, noted, “As a result of Cobalt’s PowerSEO, I saw a significant upswing in our organic website traffic to all our profit centers.  We were getting high-quality leads, and increased phone calls … and they were serious car buyers. 

“And the SEO report in Dealer Command Center focuses on the right metrics, and it’s easy to read and understand.  This is a great SEO website solution that’s helping us meet our business goals,” he continued.

Paul Nagy, vice president of Core Solutions at Cobalt/ADP Digital Marketing, also offered his opinion on the new product, saying,  “With PowerSEO, dealers will now be able to expand their SEO strategy to include all the pages and profit centers of their website. For the more sophisticated dealer and dealer groups, this is a huge benefit.

“In addition to driving prospects directly to content that is most relevant to them, PowerSEO can drive more leads directly to all their profit centers,” he added.