FAIRFIELD, Calif. -

Along with driving an increase of new unique buyers to its member base, Copart announced this week that its Facebook fan base has doubled in size in just three weeks since its Nov. 1 launch.

After kicking off a new marketing strategy using social networking as an additional platform to reach new audiences, Copart tested the approach by teaming up with Roush Fenway Racing driver Carl Edwards. A promotion and online charity auction included personal memorabilia where participants bid on Edwards’ Harley Davidson and other race merchandise.

The fundraiser generated approximately $8,000 for nonprofit organization Back2Back Ministries, an orphan care program in Monterrey, Mexico. Copart indicated auction participation came from all over the world.

“The launch of our social networking platform has proved a success in spreading awareness of our brand and our services. As a technology-driven company, a strong social media presence is imminent to the future of our business,” Jay Adair, chief executive officer of Copart.

“We are eager and excited about what lies ahead and where this new strategy will take Copart as we continue to develop our presence on the social networking scene,” Adair added.