SPOKANE, Wash. — The management at DAA Northwest recently shared plans for its 15th annual Rock and Roll Sales Event that combines unique promotions and live musical acts.

This year's version is scheduled for July 14 and July 15 and includes the kick-off for a two-month Harley-Davidson Financial Services promotion as well as a performance by Joan Jett and the Blackhearts.

DAA Northwest indicated the event will begin with a 1,000-unit sale on the morning  of July 14 that includes consignment from some of the nation's leading corporate accounts. Following the sale, auction personnel plan to transform the site into a concert venue.

That evening, 3,500 customers and their guests will come back to the auction to enjoy complimentary appetizers, beverages along with two musical performers. Local favorites, The Cronkites, are set to join Joan Jett and the Blackhearts.

DAA Northwest explained it will be back to the business of remarketing the next morning. While dealers works the lanes, auction management indicated their guests can be treated to a catered Lake Coeur d'Alene cruise.

The auction plans to culminate the two-day event with $30,000 in post-sale prizes.

"We always like to put a little more in the mix with this event," auction president Bob McConkey stressed.

"It keeps us on our game, and it keeps our events fresh and fun for the customers who attend," McConkey added.

The auction reminded dealers that after the event, a closed factory sale with inventory from Harley-Davidson Financial Services is scheduled for August.

Beyond action in the lanes, DAA Northwest is excited about bring Jett to the facility for a concert. It's the second year in a row the auction chose a female rock act. Last year, Pat Benatar performed for sale attendees.

Auction management is looking for quite a show from Jett, referencing a recent comment in the New York Times that described her as "the godmother to female musicians with loud guitars and idealistic dreams."