BURLINGTON, Vt. -

Dealer.com revealed Monday that is has acquired an asset that will potentially help its dealer clients “develop, launch and execute successful social media campaigns.”

The company noted it has acquired selected assets of Hurley and Frank Industries Inc., a Burlington, Vermont-based firm that develops, executes and measures social media promotional campaigns.

The acquisition of hearforward  — which specializes in social media campaign development  —closed Friday; terms of the transaction were not disclosed.

As part of the transaction, Sean Hurley, partner and chief executive officer at hearforward, will join Dealer.com as director of social and marketing analytics. 

"This strategic acquisition supports our commitment to helping our clients leverage social media to run their dealerships more profitably, while enhancing customer engagement at the same time," said Rick Gibbs, president and chief technology officer of Dealer.com.

"The hearforward team’s experience developing highly successful and effective social media campaigns is demonstrated by their work with some of the world’s most respected brands, and we are excited to bring this expertise in-house to help deliver similar value to our automotive customers,” he continued.

Highlighting hearForward in more detail, officials explained that with a data-first approach, the company is able to measure and tune its clients’ campaigns to maximize the reach of their message and deliver insight into the return on their investment.

Hearforward has worked with brands including Pepsi, National Hockey League, Green Mountain Coffee, Seventh Generation and King Arthur Flour, the company noted.