In response to evolving industry needs, Dealers Auto Auction on Monday announced the hiring of its first corporate marketing manager, choosing award-winning marketer Gabriele Harris to carry out an aggressive strategic plan.

Dealers Auto Auction highlighted Harris brings more than 15 years of experience in strategic marketing, branding, and customer engagement, successfully leading marketing teams and developing innovative campaigns in various industries.

Leadership said her expertise will help Dealers Auto Auction expand its reach and deliver marketing initiatives that are tailored to the unique demands of the auction market.

“We recognize the importance of effective marketing in today’s competitive landscape,” Dealers Auto Auction CEO David Andrews said in a news release. “The addition of our national marketing manager reflects our commitment to providing even greater value to our customers and partners. We are excited to have Gabriele help us foster lasting relationships within our industry.”

Harris will lead Dealers Auto Auction’s corporate marketing initiatives, including building a new website, brand development, industry partnerships and customer engagement as well as building a marketing team.

Harris’ list of industry awards include:

—40 Under 40 from the University of Tennessee

—40 Under 40 from the Tampa Bay Business Journal

—Young Professional of the Year from the Sarasota Chamber of Commerce

—40 Under 40 from the Business Observer

“Dealers Auto Auction has been a trusted name in the automotive auction industry for over 22 years, committed to transparency, integrity, and exceptional service, and I’m excited to work with this incredible team,” Harris said. “I am committed to delivering strategic marketing initiatives that will drive success and growth in this dynamic market.”