CARY, N.C. -

The Pre-Owned Automobile Dealers Alliance is offering dealership management another free opportunity to learn more about the CarMark Certified Pre-Owned program before 2010 concludes.

A pair of dealership executives who have already seen what the CarMark program can do, along with CarMark’s national director and a representative from one of the POADA’s partners, are scheduled to participate in an upcoming Webinar. The event is scheduled to begin at 2 p.m. ET on Tuesday. It will be the last in the POADA’s yearlong series of Pre-Owned LIVE sessions.

Randy Beeninga, owner of Auto Focus in Greensboro, N.C., and Ken Champagne, president of Gem Chevrolet in Willimantic, Conn., plan to discuss how this unique certified program has helped to enhance their used-vehicle inventory for customers, as well as boost sales.

Also joining the 45-minute session will be Dave Coleville, national director of CarMark Certified Pre-Owned, and Chris Gluth, the senior partner development manager at Carfax.

The panel will highlight the value of CarMark Certified, which officially rolled out earlier this year. The Webinar also has a segment scheduled so dealers can ask questions and hear responses straight from dealers already using the program.

“Franchise, former franchise and top independent dealers can make more by certifying through the CarMark Certified brand, an OEM-equivalent certification program with no royalty or franchise fees,” explained POADA executive Bill Zadeits.

“The CarMark program is available exclusively to members of the POADA, and membership is open to all qualified dealers at no cost,” Zadeits added.

Free registration for the Webinar: CarMark Certified Pre-Owned — A CPO Program for ALL Dealers — can be completed here.

More details about the POADA are available at www.poada.biz. Previous sessions of Pre-Owned LIVE that covered a myriad of other topics crucial to dealer success can be accessed here.