LAKE SUCCESS, N.Y. -

DealerTrack said this week General Motors has certified DealerTrack’s customer relationship management/Internet lead management system for deployment by GM franchise dealers using the DealerTrack dealer management system.

Officials contend that the combination of DealerTrack’s CRM/ ILM systems with a dealership’s DMS can give store managers a complete end-to-end solution for customer communications, from prospecting and sales management to lifetime customer retention.

With OEM certification, the solution provider insisted all GM dealers that use DealerTrack’s DMS or the DealerTrack-supplied General Motors Integrated DMS (IDMS) now have access to DealerTrack’s CRM/ ILM system to better manage online and in-store sales, parts and service leads and engagements for greater profits and sales. 

“With this certification, General Motors dealers can feel confident that their DealerTrack DMS will meet their current customer communications needs and beyond,” noted Sharon Kitzman, DealerTrack’s senior director for DMS.

“The DealerTrack CRM/ILM system is the perfect tool to help GM dealers increase and improve customer contacts related to sales and other dealership services,” Kitzman continued.

DealerTrack said it received this certification through the GM OneSource Leads Program. The company reiterated that the GM OneSource Leads Program solution is a lead-consolidation service that gives all GM participating dealers a single, common lead delivery and reporting resource.

In addition, DealerTrack is an endorsed provider of General Motors IDMS solutions to GM dealers nationwide.

“At General Motors, we have high certification standards for systems and processes that our dealers use,” declared Scott Horn, GM lead operations manager.

“Based on our testing, we are confident that DealerTrack’s CRM/ILM system is robust enough to handle the critical job of sales, parts and service leads management for our dealerships nationwide,” Horn concluded.