LAKE SUCCESS, N.Y. -

On Friday, DealerTrack said the company has fully integrated its AAX and eCarList products into one inventory management and merchandising solution for dealers, while also announcing the debut of a mobile application that allows dealers to manage financing while they’re on-the-go.

Starting the AAX and eCarList integration, the DealerTrack eCarList platform is designed to help dealers appraise, price and merchandise vehicles efficiently through blending live retail market data with historical data.

Dealers can also use the tool to tap into such functions as website design, mobile applications and search/media.

As many likely recall, DealerTrack purchased the eCarList brand in July of last year, with AAX coming into the DealerTrack fold in 2009.

“The new DealerTrack eCarList will be the most complete and powerful inventory workflow solution in the industry,” said Raj Sundaram, senior vice president, Solutions Group, DealerTrack. “The integration of these two major product platforms is the fastest and smoothest assimilation that we have ever achieved.”

Mobile App

Moving along to the mobile application, DealerTrack Mobile will be offered on the iPhone and iPad devices. Through the app, dealers can keep tabs on finance and consumer credit application activities.

They can view the status of credit applications and contracts, while also viewing credit bureau scores, Red Flags and the U.S. Treasury’s Office of Foreign Assets Control compliance checks. Dealers can also use the app to view group level activity.

“From the showroom and the F&I office to the general manager’s office and service department, we feel mobile technology is going to be an integral part of a dealer’s workflow, helping drive efficiency and improve the overall automotive retail experience. DealerTrack is at the forefront of preparing dealers to meet this technology evolution,” Sundaram stated.

“With this latest mobile app from DealerTrack, dealers will be able to make more informed decisions and better manage their businesses. DealerTrack Mobile will help dealers easily incorporate mobile innovation into their operations, while creating the technology standard for the dealerships of tomorrow,” he continued.

Sundaram added: “This new functionality from DealerTrack joins a growing list of mobile tools and apps that will help dealers make smarter business decisions. For example, our award-winning DealerTrack eCarList TrueTarget app, which is a complete mobile merchandising, appraisal and vehicle pricing tool, has been embraced by cutting-edge dealers looking to leverage mobile technologies and innovations, both inside and outside the dealership.”