SOUTHFIELD, Mich. -

Detroit Trading Co. recently revealed its new inventory advertising platform is now available to dealers.

The company noted the program aims to help dealers advertise both new and used vehicles on numerous automotive sites through a connection to its database.

“We are very excited about this opportunity for our dealer groups, many of which are focusing on advertising their used-car inventories as a result of increased market demand,” said Jeff Bonner, Detroit Trading Co.’s director of dealer sales.

“This is a huge win for dealers who want to get massive exposure of their inventory on a collection of some of the top automotive consumer facing sites, without the time and expense of creating and managing these relationships independently,” he added.

Here is how the program works. When a consumer submits their contact information through a dealer’s listing, the lead is then “delivered directly back to the dealer’s CRM within seconds,” according to the company.

Moreover, dealers also have the option to include a phone number on their listings, so the consumer can connect the dealership directly, if desired.

The Detroit Trading Co. went on to highlight that it standardizes the data of each vehicle listing, so dealers do not have to format inventory data beforehand.

Also, the company implements its lead data validation algorithm, which gauges each lead based on the accuracy and legitimacy of the consumer’s given contact information, among other consumer characteristics.

“The technology makes the process of posting inventory extremely simple. It requires minimal, if any, work on the dealer’s part to get it set up and starting to generate leads, and the management of inventory is handled by Detroit Trading,” company officials concluded.

Dealers interested in the program, see here.