Dominion DMS announced a partnership on Thursday with Dealership For Life, which helps dealers in creating programs for branding, program administration, staff training and generating retention, sales and service profits.

“Customers are the lifeblood of a dealership, and it is imperative to raise customer satisfaction to the highest level possible,” said Arlene Clements, VP of business development at Dominion DMS, in a news release.

“That’s why Dominion DMS partners with companies that help raise these standards while giving the dealerships a powerful yet easy-to-use core DMS at $0. Our mission is to help your dealership thrive,” Clements said.

Michele Zimmerman, vice president at Dealership For Life, added: “Dealership for Life has been an authorized vendor with VUE by Dominion since 2022. Our partnership is seamless, with no lag time at all on data requests or implementation.”

“The partnership we see between VUE and Dealership For Life has allowed my team to perform their jobs easily and efficiently,” Roger Beckley, executive manager of Blakely Chevrolet Buick GMC, said in a release.

“The ease of use and availability of all dealership data at the click of a button is priceless. All departments are able to maximize productivity which in turn creates happy customers.”