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SALT LAKE CITY — Late last week, DrivingSales.com revealed the dates and a few details regarding the second annual DrivingSales Executive Summit.

The event, which will be held from Oct. 18 through Oct. 20 at the Encore Wynn Las Vegas, is built around the best-practices sharing between dealer professionals on DrivingSales.com. It is designed to assemble what officials called the nation's "most successful and innovative" dealers with acclaimed speakers. These parties will gather to concentrate on dealership advancement and profitability.

"The Second Annual DrivingSales Executive Summit finds us in a recovering economy but the world, and the car buyer, has changed," stated Jared Hamilton, the founder and chief executive officer of DrivingSales.

"With the right strategies in place to enhance dealership profit centers, dealerships are poised to capture significant benefit as car sales rev up again," he added. "This is the focus of the DSES, which promises to fuel dealers with the innovations and practices they need to dominate in the rebounding market."

Continuing on, officials said that one plan of the DSES is to "revolutionize" the typical industry conference format. DrivingSales.com utilizes its social network to generate topic ideas for the DSES. Dealer attendees then vote for the themes and subjects that they would like to see discussed.

So, in other words, its essentially dealers who are the ones to determine the topics.

Officials said the event tailored for the auto market's "most progressive dealer principals and dealership executives."

They also emphasized that there is a "vendor neutral policy." DrivingSales.com contends that vendors do not influence the presentation selection, while stipulating a "strict dealer-to-vendor ratio."

The following are among the topics and themes that dealers have asked for so far:

—Dealing With Price Compression: How to maintain gross in a market with extreme price transparency.

—Automotive Social Media ROI: It's the buzz of the marketing world, but how does it create revenue? We'll explore some frank dealer dialogue about capitalizing on this opportunity.

—The Evolving Finance Office: What are the most advanced dealerships doing to enhance this major profit center of the dealership and gain further advantage over the competition?

—Location Based Media Applications: The digital media markets are focusing on local and geo-location strategies; these markets open huge opportunities for dealers to connect with customers.

—Fixed Operations and the Internet: Exploring the massive opportunity dealerships have to boost their revenue through online fixed operations marketing.

For more information, visit www.drivingsalesexecutivesummit.com or e-mail dses@drivingsales.com.