eBay Motors, T-Pain plan Memorial Day weekend Renew Your Ride event in Atlanta
S&P Global Mobility highlighted this week that the average age of vehicles currently in operation currently stands at a record 12.5 years.
Meanwhile, eBay Motors sees older vehicles as having plenty of life remaining, so on Wednesday site officials announced what they think is a first-of-its-kind program that can help drivers keep their vehicle on the road longer.
Taking place over Memorial Day weekend in Atlanta, the Renew Your Ride event offers in-person consultations with expert builders about how to extend the life of a vehicle — from classics and project builds to everyday models — using newly launched eBay Guaranteed Fit purchase protections.
After their consultation, attendees will walk away with up to $200 toward their part or accessory purchase on eBay Motors.
Officials from eBay Motors explained Renew Your Ride reflects the increasingly popular choice to upgrade and modify a vehicle rather than buy a new model. The campaign includes real-world inspiration from renowned builders, including six-time GRAMMY-winning artist, entrepreneur, drift driver, and car builder T-Pain.
The self-proclaimed car lover recently worked with the crew from Donut, the automotive YouTube channel, to upgrade his beloved 1994 Honda Accord using parts backed by eBay Guaranteed Fit. The new purchase protections launched earlier this year, giving users more confidence when buying and selling parts and accessories on the marketplace. Shoppers can simply look for the ‘Fits’ checkmark on eligible listings to know they are getting the right part, or their money back.
“My Honda Accord is fully custom inside and out — it’s a true one-of-one, and I want to keep it on the road forever,” T-Pain said. “With eBay Guaranteed Fit, I was confident in finding the right parts to make the performance and comfort upgrades I wanted, like a new exhaust and head unit.”
Officials from eBay Motors shared some site traffic from the first quarter, noting that interest grew for suspension, safety and maintenance items ahead of summer road trip season. They said these categories saw searches grow by double digits from January to March:
—Lane keeping assist systems
—Car dusters & wash kits
“More than ever, drivers are waiting to buy new vehicles and opting instead to upgrade the car they already have,” said Ron Jaiven, GM of parts and accessories at eBay Motors. “Renew Your Ride demonstrates the significance of eBay Guaranteed Fit and how eBay empowers shoppers to trust they’re getting the right part for their project.”
All weekend long, guests can enjoy music, bites and a car show featuring T-Pain’s beloved 1994 Honda Accord, Donut’s own Hi and Low Subaru WRXs, the eBay Motors Modathon Bronco and more.
Renew Your Ride is open to the public from 10 a.m. – 6 p.m. (ET) on May 27-29 at 6569 Roswell Rd NE in Atlanta.
For more event information and to register for a consultation, visit eBay.com/RenewYourRide.