Edmunds.com First Television Ad Debuts, Broadcasts Employee Dedication to Cars

Edmunds.com turned its advertising efforts to consumers’ living rooms on Monday, as the site debuted a new television comerical to launch its “first ever cross-platform” ad campaign. 

Viewers in Pittsburgh, Portland, Ore.,  Providence, R.I.; and Raleigh, N.C.,  could turn in to see the 30-second spot, which is part of the company’s “Ask the Car People” campaign, and is supported by a bevy of online ads, as well.

Officials explained that the commercial demonstrated that “cars are always on Edmunds’ employees mind.”

The ad was shot at  Edmunds.com’s Santa Monica, Calif., headquarters.

“As we host about 18 million visitors at Edmunds.com’s online and mobile platforms every month, many people might be surprised to learn that this is our first television ad,” says Edmunds.com vice president of marketing Michelle Denogean.

“Word of mouth has taken us a long way in driving our remarkable decade-plus exponential growth, and now it is time for us to proactively reach even more new and used car shoppers with the message that Edmunds.com’s free tools make it simple for them to find and purchase the car that meets their every need,” Denogean continued.

In producing the ad, Edmunds.com worked with New York-based ad agency Kaplan Thaler Group.

“The ‘Car People’ may also make surprise appearances on Edmunds.com’s Facebook, Twitter and Google+ pages, and in Edmunds.com’s video library at http://www.youtube.com/edmundsvideo,” the company also shared.