DALLAS -

Marketing provider eLEAD CRM recently entered into a partnership with Text2Drive for a product designed to allow dealers to engage customers through text messaging, the method they believe is the preferred form of communication for millions of consumers.

Officials from eLEAD CRM reiterated Text2Drive is a solution that can allow consumers to search dealer inventories, receive information, photos and coupons and instantly connect via texting or chatting.

Their agreement created global texting solution, eLEAD Text2Drive. The companies insisted dealers are leveraging this technology to communicate faster with consumers and maximize sales, service and parts, prospecting and marketing processes.

The companies went on to stress text messages can seamlessly integrates sales, service, Internet and marketing efforts to more effectively engage, track and measure customer communication.

They added lead inquiries, correspondence and ROI reporting are tracked and recorded in real-time within eLEAD CRM.

“Our dealers are able to source how they engage customers and enhance sales and service marketing efforts at a fraction of traditional advertising costs,” explained Mark Rankin, eLEAD’s chief information officer.

“By recognizing this shift in consumer behavior, service departments have increased service drive productivity and benefited by improving their customer retention, loyalty and CSI,” Rankin continued.

Gregg Owen, chief executive officer of Text2Drive, remarked that, “We look forward to working with eLEAD. Their reputation in the auto industry is unequalled. eLEAD’s dedication to their customers and the service they provide is well known in our business. It was these outstanding qualities that attracted us to them.

“They are a very natural fit for our one-of-a-kind text-based mobile marketing and communication system. The future for eLEAD Text2Drive is beyond comprehension,” Owen concluded.