DELRAY BEACH, Fla. -

FLD announced today that it has named a director of business development. Hired to the position is Rich Mallek, who has seven years of marketing and sales experience.

Mallek previously worked at a full-service interactive advertising and marketing agency in Boca Raton, Fla., and his background also includes positions with a marketing company focused on the financial industry and a leading business-to-business franchise company.

He has worked alongside Fortune 1000 clients, helping them build their brands through online and offline marketing strategies.

“I look forward to working with FLD’s clients to develop a customized remarketing platform based on fleet makeup and their individual needs,” said Mallek.

Gary Mott, vice president of FLD, added: “Rich’s experience with B2B direct marketing and his extensive background in both the financial and franchise industries is the perfect fit with FLD’s new wave of remarketing platforms and software services.

“His ability to tie in our robust online tools with our new mobile applications will help us reach new audiences and grow segments that were previously thought to be unique or niche markets,” Mott added.