ATLANTA -

Cox Automotive has made another executive-level move, this time appointing Brian Geitner as president of financial services and NextGear Capital.

Geitner, who was already president of NextGear, receives these expanded duties as Patrick Brennan, who had been group vice president of finance services, became Cox Automotive’s senior vice president of operations and chief integration officer for the recent Dealertrack purchase.

Geitner will report to Cox Auto president Sandy Schwartz.

“Brian’s thought leadership, deep expertise within the financing arena and proven success in integrating Dealer Services Corporation and Manheim Financial Services to form NextGear Capital, made him the ideal choice to lead this critical arm of our business,” said Schwartz. “He helped us become the world’s most comprehensive provider of floor planning products and services in the remarketing industry, and now we will tap his talent to further help our customers thrive in the marketplace.”

In addition to leading NextGear, Geitner will work in collaboration with Cox’s subprime finance company Go Financial.

“I am excited to join the Cox Automotive senior leadership team and further develop products that anticipate dealers’ financial and inventory needs,” said Geitner. “What we do really matters to our customers’ profitability.”