FORT LAUDERDALE, Fla. -

Citing the growing need among dealers and auto finance companies to obtain affordable options for portfolio management and collateral protection, ITURAN recently unveiled a new, streamlined version of its popular Controlit technology.

The new version of Controlit Core is designed to offer an even better value than its predecessor without compromising on quality. The new product is available from ITURAN starting this month.

Like the original Controlit, the company explained Controlit Core is fueled by advanced, proprietary technology. The new product offers the same basic capabilities as the original Controlit, including GPS-based tracking functionality, remote engine start/disable function, logging into a secure desktop dashboard or using an iOS, Android, or Blackberry interface, and access to an around-the-clock, 24/7 service team.

ITURAN's chief executive officer Ariad Sommer is enthusiastic about the launch of Controlit Core.

“ITURAN has long stood as the global leader in vehicle tracking and recovery technologies,” Sommer said. “Being in the subprime automobile industry for the past 10 years has taught me that different organizations and leaders carry different needs and operational beliefs.

“The market dictates the demand for a high quality GPS solution,” he continued. “As a result, and in order to better serve our customers' needs, we are proud to introduce Controlit Core, our basic GPS solution, available at a competitive cost.”

For more details, visit ITURANUSA.com.

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